Carly Milne: Copywriting

Copywriting

Headlines to CTAs, and Everything In Between

For a wide range of lifestyle clients!

I've worked on short and long-term projects both on-site and off for numerous companies, meeting their copywriting needs for online, print, and even broadcast outlets. Over the years I've created copy for AT&T, PayPal, Twilio, Arbonne, Honeywell, Fabletics, Experian, Ring, Nordstrom, GLAMGLOW, UCLA, Carrington Mortgage Services, Purple, Pressed Juicery, Silk Milk, Luxe Hotel Group, MVC Agency, Wagstaff Worldwide, BBDO and more. Below are some samples of my work (please note: some links will download a PDF):

Do I Need a Smart Watch?: Blog and SEO copy.

How to Strengthen Your Wireless Connection When You're on the Road: Blog and SEO copy.

How to Upgrade to the New iPhone 15: Blog and SEO copy.

Is Phone Insurance Worth It? The Benefits Explained: Blog and SEO copy.

Prepaid Phone Plans vs. Postpaid Phone Plans: What's the Difference?: Blog and SEO copy.

What are Megapixels?: Blog and SEO copy.

How to Know When Your Kid Is Ready for a Phone: Blog and SEO copy.

What to Look For When Buying a Used Cell Phone: Blog and SEO copy.

A Closer Look at the New Google Pixel Fold: Blog and SEO copy.

4 Tips for Improving Your Phone Security: Blog and SEO copy.

Phone Scams: Common Issues You Should Know: Blog and SEO copy.

What Is AT&T International Day Pass?: Blog and SEO copy.

A Closer Look at the Samsung Galaxy S23 Series: Blog and SEO copy.

How to Optimize Your Work From Home Setup: Blog and SEO copy.

What Accessories Do You Need for Your New Phone?: Blog and SEO copy.

10 Moving Tips That'll Make Your Life Easier: Blog and SEO copy.

How to Minimize App Distractions: Blog and SEO copy.

What Kind of Phone Do You Need?: Blog and SEO copy.

Cracked Screen: Tips and Tricks: Blog and SEO copy.

What Kind of Headphones do You Need?: Blog and SEO copy.

What Is Two-Factor Authentication?: Blog and SEO copy.

How to Make the Most of Your Streaming Experience: Blog and SEO copy.

Check Out the New moto g stylus 5G: Blog and SEO copy.

What Is a VPN? Answers to Common Questions: Blog and SEO copy.

Modem vs. Router: Answers to Common Questions: Blog and SEO copy.

Common Cyber Attacks & Scams: Resources to Protect Yourself: Blog and SEO copy.

How to Take Great Phone Pictures: Blog and SEO copy.

How to Create a Home Theater: Blog and SEO copy.

What Is the AT&T ActiveArmor Mobile Security App?: Blog and SEO copy.

How to Choose a Family Cell Phone Plan: Blog and SEO copy.

$10 and Under: Content module and FAQ with SEO copy.

Has Deals: Content module and FAQ with SEO copy.

KAL Vitamins: ENERGY Magnesium Malate Powdered Drink Mix: Website PDP copy.

KAL Vitamins: HEART Magnesium Taurate Powdered Drink Mix: Website PDP copy.

KAL Vitamins: PRETTY Magnesium Citrate Powdered Drink Mix: Website PDP copy.

KAL Vitamins: MOOD Mandarin Magnesium Powder: Website PDP copy, Amazon PDP copy.

KAL Vitamins: Calming Magnesium Powder - Blueberry: Website PDP copy.

KAL Vitamins: Calming Magnesium Powder - Lemon Lime: Website PDP copy.

KAL Vitamins: Calming Magnesium Powder - Cherry: Website PDP copy, Amazon PDP copy.

Dynamic Health: Nopal Gold: Amazon PDP copy.

Dynamic Health: Seabuckthorn Gold: Amazon PDP copy.

Dynamic Health: Healthy Blend: Amazon PDP copy.

Dynamic Health: Graviola Blend: Amazon PDP copy.

Dynamic Health: Tart Cherry Juice Tonic: Amazon PDP copy.

Dynamic Health: Turmeric Gold: Amazon PDP copy.

Heritage Store: How to Use Aura Smudge: Blog copy.

Nature's Life: Mighty Mini Vite Daily Multivitamin Micro Tablets: Website PDP copy.

Nature's Life: Prostate Maintain: Website PDP copy.

Nature's Life: Quercetin: Website PDP copy.

Nature's Life: Daily Multivitamin Softgels: Website PDP copy.

Nature's Life: Zinc Picolinate: Website PDP copy.

Nature's Life: Apple Cider Vinegar: Website PDP copy.

Nature's Life: Vitamin D-2: Website PDP copy.

Nature's Life: Icelandic Kelp: Website PDP copy.

Nature's Life: Lemon Bioflavonoids: Website PDP copy.

Nature's Life: Magnesium Malate: Website PDP copy.

Zhou Nutrition: Creatine: Website PDP copy, Amazon PDP copy.

Zhou Nutrition: Bloat Blast: Website PDP copy, Amazon PDP copy.

Zhou Nutrition: What Causes Bloating--and Can You Fix It?: Blog copy.

Zhou Nutrition: Protein Packed Camping Recipes: Blog copy.

Zhou Nutrition: What You Need to Know About Running in the Summer: Blog copy.

Zhou Nutrition: How Coconut Water Helps Replenish Electrolytes: Blog copy.

Zhou Nutrition: Road Trip Without Derailing Your Diet: Blog copy.

How Data and Machine Learning Work Together for Added Fraud Protection: Advertorial copy (Financial Times).

The Real Cost of Online Fraud: Blog copy.

5 Ways PayPal Fraud Protection Advanced Gives Your Business a Competitive Edge Against Fraud: Blog copy.

How the PayPal 2-Sided Network Optimizes Fraud Prevention: Blog copy.

How to Prevent Carding Attacks From Snowballing Into Substantial Losses: Blog copy.

The Power of Data: How PayPal Leverages Machine Learning to Tackle Fraud: Blog copy.

Mitigating Signup Fraud: What Is It and How Can Merchants Prevent It?: Blog copy.

How to Set Up an Estate Account: Blog/SEO copy.

Operating Agreement vs. Partnership Agreement: What's The Difference?: Blog/SEO copy.

How to Buy an LLC: Blog/SEO copy.

How to Select a State to Incorporate Your Small Business In: Blog/SEO copy.

How SIM Swap Works: What You Need to Know: Blog/SEO copy.

Home Title Theft--Is It Real and How to Avoid It: Blog/SEO copy.

How Data Brokers Sell Your Identity & Personal Information: Blog/SEO copy.

How Secure Is Your Password?: Blog/SEO copy.

What Is PII and What Does PII Include? :Blog/SEO copy.

Understanding Your Rights as a Taxpayer During an IRS Audit: Blog/SEO copy.

What Is a Purchase Agreement for a House?: Blog/SEO copy.

Doing Taxes For Your Small Business: Tax Attorney vs. CPA: Blog/SEO copy.

4 Reasons Why We Hate Lawyers: Blog/SEO copy.

What Does It Mean to be an LLC?: Blog/SEO copy.

What Are Corporate Bylaws?: Blog/SEO copy.

Extra Data Entitlement Off: E-mail copy.

Extra Data Opt-In: E-mail copy.

Extra Data Opt-Out: E-mail copy.

Extra Data Off Reminder: E-mail copy.

Extra Data Monthly Billing Successful: E-mail copy.

Extra Data Monthly Billing Failed: E-mail copy.

Auto Refund Initiated: E-mail copy.
Benefits of a Subscriber 1 (Basic), 2 (Plus), 3 (Pro), 4 (Pro Monitoring): E-mail copy.
Invoice Proration: E-mail copy.
Basic Downgrade Credit: E-mail copy.
Post Trial 1 (Basic/Plus), 2 (Pro), 3 (Pro Monitoring): E-mail copy.

Credit Card Expiring: E-mail copy.
No Card on File: E-mail copy.

Home Depot Trial Welcome: E-mail copy.

Home Depot Trial Reminder: E-mail copy.

Product Replacement Templates 1 (Proactive), 2 (Under Performing), 3 (Nudge): E-mail copy.

Attach Reminder Not Linked: E-mail copy.

Attach Reminder Linked: E-mail copy.

Attach Reminder Shared User: E-mail copy.

Omni-Activation for Marketers Info Series 1, 2, 3, 4, 5, 6, 7, 8, 9: E-mail copy.

Experian Deposits for Financial Clients Info Series 1, 2, 3: E-mail copy.

EMS/Audiences@Experian "Big Game" Promo Series 1, 2, 3, 4: E-mail copy.

Connected TV Promo Series 1, 2, 3: E-mail copy.

MarketingConnect Info Series 1, 2, 3: E-mail copy.

Alteryx Inspire Post-Event Wrap-Up: E-mail copy.

EMS Valentine's Day Promo: E-mail copy.
Identity Resolution for TV Promo: E-mail copy.

Identity Resolution New Year's Promo: E-mail copy.

Back to School Small Business Promo: E-mail copy.

Back to School Audiences@Experian Promo: E-mail copy.
Advertising Week Event Promo: E-mail copy.

Halloween Audiences@Experian Promo: E-mail copy.

ConnecTour Detroit Event RSVP: E-mail copy.
Fragmented Data Holiday Promo: E-mail copy.

Customer Data Engine Product Sheet: Print copy.

Customer Data Engine Landing Page: Web copy.

Audiences@Experian Landing Page: Web copy.

Connected TV Landing Page: Web copy.

Increase Your Share of Wallet--4 Strategies For Brands to Prosper: Blog copy.

3 Things Retailers Should Do Now to Ensure Holiday Shopping Success: Blog copy.

Serving Up Success Using the Power of Data: Blog copy.

Data: The Retailer's Key to Re-Opening: Blog copy.

5 Reasons Why Direct Mail is Making an Impact With Millennials: Blog copy.

Why Now is The Best Time for Brands to Advertise On TV: Blog copy.

How Mobile Location Data Can Help Retailers Shape Their Re-Opening Plans: Blog copy.

How Challenges Can Create Opportunities for Automotive Marketers: Blog copy.

Consumer Sentiment During the Pandemic; What It Means for Business: Blog copy.

For Retailers, Addressing Customers' Challenges During COVID-19 Still Requires Identity: Blog copy.

4 Ways QSRs Can Create a New (Even Better) Customer Experience: Blog copy.

3 Ways Consumer Data Can Power Your Healthcare Marketing Strategy: Blog copy.

Various promo sheets, pitch decks, product descriptions, talk tracks, sales sheets, user guide edits, and more (samples available on request.)

Mila Leggings Focus: E-mail copy.

Pocket Leggings Focus: E-mail copy.

"Coming Soon" Barricade for Pleasanton Retail Location: Print copy.
February 2019 Valentine's Day Shop and Web Assets: Website copy.
February 2019 Cashel Collection Retail Table Top Assets: Print copy.
February 2019 Heathered Leggings Retail Promo Easel: Print copy.
February 2019 Bounceback Card: Print copy.
February 2019 Collection Introduction: E-mail copy.
February 2019 Collection Sneak Peek: E-mail copy.
"Find Your Faves" Website Feature: E-mail copy.
Order Delay: E-mail copy.
SculptKnit Re-Launch: E-mail copy.
Kelly Rowland x Fabletics As Seen On You: E-mail copy.
Kelly Rowland x Fabletics IRL: E-mail copy.
Kelly Rowland x Fabletics Collection Launch: E-mail copy.
January 2019 Kate's Picks: E-mail copy.

January 2019 Collection Introduction: E-mail copy.

January 2019 Collection Sneak Peek: E-mail copy.
Kelly Rowland x Fabletics Launch Party Invite: Print copy.
Kelly Rowland x Fabletics Web Assets: Website copy.
Kelly Rowland x Fabletics Elevated Page: Website copy.
Kelly Rowland x Fabletics Introduction Letter: Print copy.
Kelly Rowland x Fabletics Collection Outfit Names: Product copy.
January 2019 Turn of Month Retail and Web Assets: Website and print copy.
January 2019 Kate's Picks: Website copy.
December 2018 Performance Collection Elevated Page: Website copy.
VIP Insert: Print copy (updated).
Holiday Card for Influencer Giving: Print copy.
Site Crash Notice: E-mail copy.
December 2018 Turn of Month Retail Assets: Print and digital copy.
December 2018 Collection Sneak Peek: E-mail copy.
November 2018 PDP End Cards: Website copy.
Black Friday 2018 VIP Early Access: E-mail copy.

UCLA Anderson: Website copy.
MEMES Summer Discovery: Website copy.
UCLA Anderson YouTube: Heads, deks, video descriptions and SEO categorization.
Ph.D. Program Brochure: Print copy.
Ph.D. Program: Website copy.
MBA Program Brochure: Print copy.
MBA Program: Website copy.
MSBA Info Session Flyer: Print copy.
Marion Anderson Hall Brochure: Print copy.

The Gerald Loeb Awards 2017: Website copy.

The Gerald Loeb Awards 2017 Show Program: Print copy.

Spring 2017 AIA Newsletter: Print copy.
Job Sharing in Military Support? U.S. Air Force Veteran Kristina Iskander Wants to Make It Fly: Blog copy.
Viewing Leadership as Service: John Wooden Global Leadership Fellow Evan Barnes: Blog copy.
Influencing Larger Health Care Issues: John Wooden Global Leadership Fellow Brandon Scott: Blog copy.
Changing the Rules of Inclusion: John Wooden Global Leadership Fellow Anna Goldberg: Blog copy.
2017 Year in Review: Website copy.
2018 Energy Innovation Conference Save the Date: E-mail copy.
Various internal communications, e-blasts, event invites, brochures, titling concepts, profiles, bios, program descriptions, event collateral, and more (samples available on request.)

How a Cleanse Works: Website copy (includes SEO terms.)
Cleanse Benefits: Website copy (includes SEO terms.)
Making the Most of your Cleanse: Website copy (includes SEO terms.)
During Your Cleanse: Website copy (includes SEO terms.)
After Your Cleanse: Website copy.
Cleanse Menu: Website copy.
Cleanse FAQ: Website copy.

Plastic-Free July: Arbonne Goals: Instagram copy.

Plastic-Free July: How to Participate: Instagram copy.

Plastic-Free July: How Clean and Green Is Your Tea?: Instagram copy.

Plastic-Free July: Three Easy Swaps: Instagram copy.

Flourish Arbonne Foundation International Youth Day: Instagram copy.

International Day of Charity: Facebook copy.

Post Vacation Glow Products: Facebook copy.

Arbonne Botaniques Line: Facebook copy.

Arbonne Botaniques Vacation Vibes: Facebook copy.

Starlight Glow Palette: Facebook copy.

DermResults Daily Radiance Peel Pads: Facebook copy.

DermResults Daily Radiance Peel Pads Ingredient Highlights: Facebook copy.

DermResults Power Duo Experience: Facebook copy.

SleepWell Vegan Melatonin Spray: Facebook copy.
Arbonne Preferred Client Highlights: Facebook copy.

Arbonne Opportunity Info: Facebook copy.

Aloe Vera Leaf Juice Ingredient Focus: Facebook copy.

SkinElixir Collagen Builder: Facebook copy.

InnerCalm Dietary Powder: Facebook copy.

BrightenUp Skincare Line: Facebook copy.

Second Nature Pressed Powder: Facebook copy.

NEW FeelFit Pea Protein Shake Simply1: Facebook copy.

New Face Mask Collection: Facebook copy.

NEW FeelFit Protein Snack Squares in Cinnamon Crumble Flavor: Facebook copy.

Fall New Product Set: Facebook copy.

NEW DermResults Power Duo: Facebook copy.

DermResults Power Duo Introduction: Facebook copy.
Gentle Cleanse: Facebook copy.
It's My Jam Blush Duos: Facebook copy.

LiquidSunshine Self-Tanning Lotion: Facebook copy.

RE9 Sheet Mask: Facebook copy.

RE9 Sheet Mask 5-Pack: Facebook copy.

Skincare Starter Sets: Facebook copy.

AgeWell Healthy Glow Kit: Facebook copy.

AgeWell Healthy Glow Kit Product Listing: Facebook copy.

AgeWell Healthy Glow Kit Clinical Results: Facebook copy.

AgeWell Collagen Nurturing Serum: Facebook copy.

LipOil Tinted Lip Serums: Facebook copy.

LipOil Tinted Lip Serums Ingredient Highlights: Facebook copy.

LipOil Tinted Lip Serums Color Pop : Facebook copy.

Healthy Habits Set: Facebook copy.

Healthy Habits Set: Celebration: Facebook copy.

Healthy Habits Set: Variety: Facebook copy.

Healthy Habits Set: Lifestyle: Facebook copy.

DermResults Illuminating Skin Therapy Concentrate: Facebook copy.

DermResults Illuminating Skin Therapy Concentrate Highlights: Facebook copy.

DermResults Illuminating Skin Therapy Concentrate Highlights 2: Facebook copy.

TrueSmooth Hair Care Line: Facebook copy.

TrueSmooth Collection: Facebook copy.

TrueSmooth Haircare Line IC Promo: Facebook copy.

EnergyFizz Ginseng Fizz Sticks in Mango Peach Flavor: Summertime Fave: Facebook copy.

EnergyFizz Ginseng Fizz Sticks in Mango Peach Flavor: Flavor Profile: Facebook copy.

EnergyFizz Ginseng Fizz Sticks in Mango Peach Flavor: Launch: Facebook copy.

EnergyFizz Ginseng Fizz Sticks Highlights: Facebook copy.

GroomWell Set: Facebook copy.

GroomWell Ingredient Highlights: Facebook copy.

Arbonne Summer Must-Haves: Facebook copy.

Quick and Easy Summer Look: Facebook copy.

Summer Makeup Bag Must-Haves: Facebook copy.

Glowing Summer Skin with Arbonne: Facebook copy.

Cruelty Free Makeup: Facebook copy.

Glamaholics E-Blast: Direct mail copy.
Prom E-Blast: Direct mail copy.
GLOWSTARTER and Muds promotion: Social media copy (Twitter.)
GLOWSTARTER Brand Essentials (Sephora): Video script.
GLOWSTARTER landing page: Website copy.
In-Flight Magazine Article: Advertorial.
Multi-Mud Promotion: Website copy.

2016/2017 Product Catalog: Print copy.
Better Umbrella packaging: Print copy.
Fold n' Go Blanket packaging: Print copy.
Locks packaging: Print copy.
Luggage Straps packaging: Print copy.

Midnight Magic packaging: Print copy.

Welcome to Irwin Naturals - Pre-Purchase: E-mail copy.

Black Friday Promotion: E-mail copy.

Black Friday Continuation: E-mail copy.

Black Friday Last Chance: E-mail copy.
Cyber Monday Promotion: E-mail copy.

Cyber Monday Last Chance: E-mail copy.

Talking With the Doc: Sports Nutrition and Weight Loss Formulas: Blog copy.

Talking With the Doc: Weight Loss, Genetics, and You: Blog copy.

Various promotional materials, micro-site copy, product descriptions, and more (samples available on request.)

Time to Rethink Your Recruiting Strategy eBook: Blog copy.

The 8 Best Recruiter Memes of 2019: Blog copy.

Big Data Engineer: Job Description Template: Blog copy.

Database Developer: Job Description Template: Blog copy.

Machine Learning Engineer: Job Description Template: Blog copy.

Business Analyst: Job Description Template: Blog copy.

Java Developer: Job Description Template: Blog copy.

Cloud Engineer: Job Description Template: Blog copy.

Full Stack Developer: Job Description Template: Blog copy.

Data Analyst: Job Description Template: Blog copy.

Solutions Architect: Job Description Template: Blog copy.

DevOps Engineer: Job Description Template: Blog copy.

Systems Engineer: Job Description Template: Blog copy.

Project Manager: Must-Ask Interview Questions: Blog copy.

Sales Engineer: Job Description Template: Blog copy.

Front End Developer: Job Description Template: Blog copy.

Big Data Engineer: Must-Ask Interview Questions: Blog copy.

Database Developer: Must-Ask Interview Questions: Blog copy.

MVC Agency
MVC Leadership: Website copy.
Emani Info Booklet: Print copy.
White Label Belts: Website copy.
Abbyson Living Partners with Best Buy and Brookstone: Press release.
Lifestyle Solutions Catalog - Company History: Print copy.

Luxe Hotel Group
Luxe Rodeo Sales Kit: Print copy.
Luxe City Center General Information Brochure: Print copy.
Luxe Rodeo & Sunset Taglines: Print copy.

American Academy of Dramatic Arts

Alumni News - Paul Rudd: Website/blog copy.
Alumni News - Jennifer Coolidge: Website/blog copy.
Staff Bio - Jennifer Smolos: Website copy.
Staff Bio - Mark Knowles: Website copy.
Staff Bio - Theresa Hayes: Website copy.

Lamps Plus

Saved Cart, Pt. 1: E-mail copy (including abandoned and saved cart).
Saved Cart, Pt. 2: E-mail copy (including abandoned and saved cart).

Lawrence Moore & Associates
Warwick Launch: Press release.
Twist Bakery Biscuit Bar Menu: Press release.
1886 Bar Spring 2014 Cocktail List: Press release.

Fragrant Jewels

2015 Fall Collection: Names and tagline copy.
Campfire Candle: Name, tagline, description copy.
Freshly Baked Candle: Name, tagline, product description copy.
Homecoming Candle: Name, tagline, product description copy.
Pumpkin Patch Candle: Name, tagline, product description copy.

Hairroin Salon

Beauty Bar Menu: Print copy.
September Newsletter: Digital copy.

Booty Parlor
Valentine's Day Campaign E-Mail Headlines: E-mail copy.
Valentine's Day Campaign Experiences: E-mail copy.

Behr Paints
Color brochure: Print copy.
Color brochure: Print copy.

Color brochure: Print copy.

Misc.
Wyzant Student profile - A Co-founder Up Against Time, Fear, and Statistics: Blog copy.
FullScreen SVOD Banner: Ad copy.
Kaiser Permanente "Thrive Across America" Brochure: Print copy.
Silk Milk Heads and Subs: Website copy.
Innerspin Sixth & Serrano Real Estate Investment Brochure: Print copy.

Fair Lifestyle Content: Blog copy.

X1 Innovations Website: Web, hed and sub copy.

Raptic Rebrand and Content Update: Web and product copy.