©2019 Carly Milne.

Copywriting

Headlines to CTAs, and Everything In-Between

For a wide range of lifestyle clients!

I've worked on short and long-term projects both on-site and off for numerous companies, meeting their copywriting needs for online, print, and even broadcast outlets. Over the years I've created copy for Fabletics, Experian, Nordstrom, GLAMGLOW, UCLA, Carrington Mortgage Services, Wyzant, Pressed Juicery, Silk Milk, FullScreen, Luxe Hotel Group, MVC Agency, Wagstaff Worldwide, BBDO and more. Below are some samples of my work (contact me for further examples if you're looking for something that doesn't appear here):

Alteryx Inspire Post-Event Wrap-Up: E-mail copy.

Omni-Activation for Marketers Info Series 1, 2, 3, 4, 5, 6, 7, 8, 9: E-mail copy.

Experian Deposits for Financial Clients Info Series 1, 2, 3: E-mail copy.
Identity Resolution Promo: E-mail copy.

Back to School Small Business Promo: E-mail copy.

Back to School Audiences@Experian Promo: E-mail copy.
Advertising Week Event Promo: E-mail copy.

Halloween Audiences@Experian Promo: E-mail copy.

ConnecTour Detroit Event RSVP: E-mail copy.

MarketingConnect Info Series 1, 2, 3: E-mail copy.
Fragmented Data Holiday Promo: E-mail copy.

Customer Data Engine Product Sheet: Print copy.

Various promo sheets, pitch decks, product descriptions, talk tracks, sales sheets, user guide edits, and more (samples available on request.)

Mila Leggings Focus: E-mail copy.

Pocket Leggings Focus: E-mail copy.

"Coming Soon" Barricade for Pleasanton Retail Location: Print copy.
February 2019 Valentine's Day Shop and Web Assets: Website copy.
February 2019 Cashel Collection Retail Table Top Assets: Print copy.
February 2019 Heathered Leggings Retail Promo Easel: Print copy.
February 2019 Bounceback Card: Print copy.
February 2019 Collection Introduction: E-mail copy.
February 2019 Collection Sneak Peek: E-mail copy.
"Find Your Faves" Website Feature: E-mail copy.
Order Delay: E-mail copy.
SculptKnit Re-Launch: E-mail copy.
Kelly Rowland x Fabletics As Seen On You: E-mail copy.
Kelly Rowland x Fabletics IRL: E-mail copy.
Kelly Rowland x Fabletics Collection Launch: E-mail copy.
January 2019 Kate's Picks: E-mail copy.

January 2019 Collection Introduction: E-mail copy.

January 2019 Collection Sneak Peek: E-mail copy.
Kelly Rowland x Fabletics Launch Party Invite: Print copy.
Kelly Rowland x Fabletics Web Assets: Website copy.
Kelly Rowland x Fabletics Elevated Page: Website copy.
Kelly Rowland x Fabletics Introduction Letter: Print copy.
Kelly Rowland x Fabletics Collection Outfit Names: Product copy.

January 2019 Turn of Month Retail and Web Assets: Website and print copy.
January 2019 Kate's Picks: Website copy.
December 2018 Performance Collection Elevated Page: Website copy.
VIP Insert: Print copy (updated).
Holiday Card for Influencer Giving: Print copy.
Site Crash Notice: E-mail copy.
December 2018 Turn of Month Retail Assets: Print and digital copy.
December 2018 Collection Sneak Peek: E-mail copy.
November 2018 PDP End Cards: Website copy.
Black Friday 2018 VIP Early Access: E-mail copy.

 



UCLA Anderson: Website copy.
MEMES Summer Discovery: Website copy.
UCLA Anderson YouTube: Heads, deks, video descriptions and SEO categorization.
Ph.D. Program Brochure: Print copy. 
Ph.D. Program: Website copy.
MBA Program Brochure: Print copy. 
MBA Program: Website copy.
MSBA Info Session Flyer: Print copy.
Marion Anderson Hall Brochure: Print copy.

The Loeb Awards 2017: Website copy.
Job Sharing in Military Support? U.S. Air Force Veteran Kristina Iskander Wants to Make It Fly: Blog copy.
Viewing Leadership as Service: John Wooden Global Leadership Fellow Evan Barnes: Blog copy.
Influencing Larger Health Care Issues: John Wooden Global Leadership Fellow Brandon Scott: Blog copy.
Changing the Rules of Inclusion: John Wooden Global Leadership Fellow Anna Goldberg: Blog copy.
2017 Year in Review: Website copy.
2018 Energy Innovation Conference Save the Date: E-mail copy.
Various internal communications, e-blasts, event invites, brochures, titling concepts, profiles, bios, program descriptions, event collateral, and more (samples available on request.)

 

 


Azure Home: Website copy.
Azure Home Storybook: Print copy.
Carrington Connects: Website copy.
Carrington Connects Infohub: Articles.
Carrington Connects Blueline Milestone Customer Communications: E-mail copy.
Carrington Connects Pre-Qualification Customer Communications: E-mail copy.
Carrington Connects Triggered Survey Scripts: E-mail copy.
Carrington Connects Triggered Loan Scripts: E-mail copy.
Carrington Connects Triggered Refi Scripts: E-mail copy.
Carrington Connects Customer Service Voice Mail Scripts: Script copy.
Carrington Connects LoanIQ Value Prop Summaries: Website copy.
Carrington Mortgage Services New Customer Welcome: E-mail copy.
Carrington Title Services Value Prop Flyers: Print copy.
Carrington Italia Luxury Travel Magazine Article: Advertorial.
Carrington Charitable Foundation: Social media copy (Facebook.)
Carrington Charitable Foundation: Articles and newsletter copy.
Carrington UK: Social media copy (Facebook.)
Carrington UK - About Us: Website copy.
Carrington UK - Meet the Carrington Team: Website copy.
Carrington UK - Values: Website copy.
Carrington UK - Charity Work: Website copy.
Various internal communications, direct mail initiatives, newsletters, B2B and B2C communications, copy editing, ad concepts, and more (samples available on request.)

 

 

 


How a Cleanse Works: Website copy (includes SEO terms.)
Cleanse Benefits: Website copy (includes SEO terms.)
Making the Most of your Cleanse: Website copy (includes SEO terms.)
During Your Cleanse: Website copy (includes SEO terms.)
After Your Cleanse: Website copy.
Cleanse Menu: Website copy.
Cleanse FAQ: Website copy.

 

 


 

Glamaholics E-Blast: Direct mail copy.
Prom E-Blast: Direct mail copy.
GLOWSTARTER and Muds promotion: Social media copy (Twitter.)
GLOWSTARTER Brand Essentials (Sephora): Video script.
GLOWSTARTER landing page: Website copy.
In-Flight Magazine Article: Advertorial.
Multi-Mud Promotion: Website copy.

 

 

 

 

2016/2017 Product Catalog: Print copy.
Better Umbrella packaging: Print copy.
Fold n' Go Blanket packaging: Print copy.
Locks packaging: Print copy.
Luggage Straps packaging: Print copy.

Midnight Magic packaging: Print copy.

 

Welcome to Irwin Naturals - Pre-Purchase: E-mail copy.

Black Friday Promotion: E-mail copy.

Black Friday Continuation: E-mail copy.

Black Friday Last Chance: E-mail copy.
Cyber Monday Promotion: E-mail copy.

Cyber Monday Last Chance: E-mail copy.

Talking With the Doc: Sports Nutrition and Weight Loss Formulas: Blog copy.

Talking With the Doc: Weight Loss, Genetics, and You: Blog copy.

Various promotional materials, micro-site copy, product descriptions, and more (samples available on request.)

Time to Rethink Your Recruiting Strategy eBook: Blog copy.

The 8 Best Recruiter Memes of 2019: Blog copy.

Big Data Engineer: Job Description Template: Blog copy.

Database Developer: Job Description Template: Blog copy.

Machine Learning Engineer: Job Description Template: Blog copy.

Business Analyst: Job Description Template: Blog copy.

Java Developer: Job Description Template: Blog copy.

Cloud Engineer: Job Description Template: Blog copy.

Full Stack Developer: Job Description Template: Blog copy.

Data Analyst: Job Description Template: Blog copy.

Solutions Architect: Job Description Template: Blog copy.

DevOps Engineer: Job Description Template: Blog copy.

Systems Engineer: Job Description Template: Blog copy.

Project Manager: Must-Ask Interview Questions: Blog copy.

Sales Engineer: Job Description Template: Blog copy.

Front End Developer: Job Description Template: Blog copy.

Big Data Engineer: Must-Ask Interview Questions: Blog copy.

Database Developer: Must-Ask Interview Questions: Blog copy.

MVC Agency
MVC Leadership: Website copy.
Emani Info Booklet: Print copy.
White Label Belts: Website copy.
Abbyson Living Partners with Best Buy and Brookstone: Press release.
Lifestyle Solutions Catalog - Company History: Print copy.

Luxe Hotel Group
Luxe Rodeo Sales Kit: Print copy.
Luxe City Center General Information Brochure: Print copy.
Luxe Rodeo & Sunset Taglines: Print copy.

American Academy of Dramatic Arts

Alumni News - Paul Rudd: Website/blog copy.
Alumni News - Jennifer Coolidge: Website/blog copy.
Staff Bio - Jennifer Smolos: Website copy.
Staff Bio - Mark Knowles: Website copy.
Staff Bio - Theresa Hayes: Website copy.


Lamps Plus

Saved Cart, Pt. 1: E-mail copy (including abandoned and saved cart).
Saved Cart, Pt. 2: E-mail copy (including abandoned and saved cart).


Lawrence Moore & Associates
Warwick Launch: Press release.
Twist Bakery Biscuit Bar Menu: Press release.
1886 Bar Spring 2014 Cocktail List: Press release.


 

Fragrant Jewels

2015 Fall Collection: Names and tagline copy.
Campfire Candle: Name, tagline, description copy.
Freshly Baked Candle: Name, tagline, product description copy.
Homecoming Candle: Name, tagline, product description copy.
Pumpkin Patch Candle: Name, tagline, product description copy.


Hairroin Salon

Beauty Bar Menu: Print copy.
September Newsletter: Digital copy.


 

Booty Parlor
Valentine's Day Campaign E-Mail Headlines: E-mail copy.
Valentine's Day Campaign Experiences: E-mail copy.


 

Behr Paints
Color brochure: Print copy.
Color brochure: Print copy.

Color brochure: Print copy.


Misc.
Wyzant Student profile - A Co-founder Up Against Time, Fear, and Statistics: Blog copy.
FullScreen SVOD Banner: Ad copy.
Kaiser Permanente "Thrive Across America" Brochure: Print copy.
Silk Milk Heads and Subs: Website copy.
Innerspin Sixth & Serrano Real Estate Investment Brochure: Print copy.