Carly Milne: Journalist, Author, Screenwriter, Copywriter, Writerly Gun For Hire.
Innerspin
Sixth & Serrano Brochure Copy
HEADLINE FOR TITLE PAGE:
Where luxury meets convenience and comfort.
Urban luxury, redefined.
Luxury and elegance in the heart of Los Angeles.
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PROJECT OVERVIEW:
POTENTIAL HEDS:
Introducing a new take on refined living. (ALT: Introducing a unique take on refined city living.)
L.A.’s new home for refined luxury.
Welcome to the ultimate in upscale L.A. living.
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Located in the highly desirable and centralized location of mid-city Los Angeles, Sixth & Serrano is poised to redefine high-end living with an aesthetically unique mixed-use property combining luxury residences and a four-star hotel. The hotel – comprised of 180 rooms – will be complemented by six stories of high-end condominiums featuring incredible panoramic views, and a collection of retail and restaurant properties at street level.
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Sixth & Serrano is perfectly situated to access everything the city has to offer, created with a focus on building community within the centralized downtown core, encouraging economic development and offering outstanding hospitality programming. With a stylish outdoor swimming pool and community space, plans for an upscale Asian restaurant and a full-service spa, Sixth & Serrano isn’t a destination – it’s a new way of life.
PROJECT OBJECTIVES:
POTENTIAL HEDS:
The future of luxury real estate.
An attuned aesthetic and approach.
Our philosophy.
Sixth & Serrano prides itself on three developmental pillars that guide our project forward:
QUALITY: We focus on partnering with industry leaders, using top-of-the-line building, landscape and hardscape design materials. This helps us to create a unique urban identity in the heart of Los Angeles that will stand as a landmark, both in design and user experience.
ACCESSIBILITY & COMMUNITY: With an eye for creating easily navigated space for both pedestrians and drivers, Sixth & Serrano is creating a mixed-use public arena that encourages tourists and residents to commune and relax in our unique commons area.
ECONOMIC DEVELOPMENT: We’re always looking to the future. Aiming to expand and enhance our hospitality, retail and entertainment offerings alongside more commercial and residential development, Sixth & Serrano’s expansion will positively impact the outlaying community. This is only the beginning…. there’s more to come.
PROJECT LOCATION:
POTENTIAL HEDS:
In the heart of the city.
The center of everything.
A dynamic mid-city location.
In L.A., location and transportation is key – so we’re building Sixth & Serrano in the center of it all. Flanked by top neighborhoods including Koreatown and Hancock Park, the property is just three miles from downtown, four miles from Hollywood, and 12 miles from Santa Monica Beach. It’s also easy to get to both Los Angeles International Airport and Burbank Airport, and simple to visit tourist hotspots like Beverly Hills, Universal Studios and more. Both residents and visitors will benefit from its close proximity to public transit, including the Wilshire/Western Metro station, serviced by the Purple line. And for residents – or more adventurous visitors – it’s easy to find one of L.A.’s freeways, including the 10, 110, 101, 5 and others, effectively connecting people to everything the city has to offer.
PROJECT HIGHLIGHTS:
POTENTIAL HEDS:
Unparalleled amenities, supreme opulence.
Upscale amenities for work, play and rest.
Boundless luxury amenities:
• 18-story high interlocking building design.
• Located in the highest-density area of Los Angeles.
• 50 residences and underground parking.
• 4-star, luxury Hyatt hotel with 180 rooms.
• Gym and spa with exclusive membership.
• High-end Asian restaurant.
• Sky terrace with an outdoor pool and bar, spacious common area.
• Centralized transportation hub, 5 minutes away from Wilshire/Western Metro station.
• Landmark development opportunity.
• “By Right” project, doesn’t require planning entitlement.
• Located in a State Enterprise Zone – Employment and Economic Incentive Program Area.
PROJECT TEAM:
The Jerde Partnership, Inc.
Architect
The Jerde Partnership takes great pride in its team of forward thinkers – a group of designers, managers and solution-makers that collaborate to create Big Ideas. It’s this philosophy that has infused each of Jerde’s innovative projects, a collection of landmark and blockbuster creations from around the world. Their approach to creative integrated design has helped to instigate an efficient process that leads to innovative results, offering a top-notch experience for visitors from all walks of life. A combination of senior leadership with extensive professional experience in design and business, coupled with operational executives and seasoned senior project managers, make each Jerde project an unqualified success – and a cut above the rest.
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David Hirson & Partners, LLC
Immigration Counsel
The foundation of David Hirson & Partners, LLC resides in the lasting relationships the practice has built within the community. Located in Costa Mesa, CA and part of the tech coast, David Hirson & Partners, LLC boasts 30 years of experience in corporate, business and investment immigration. David Hirson is nationally recognized as an expert in the field of EB-5 investment immigration, having been involved in the program since its inception. In fact, Hirson filed and received green card approval for one of the very first EB-5 investors.
Geraci Law Firm
Securities Council
With a passion for constant communication, commitment and caring, Geraci Law Firm sets itself apart from all the rest with their tireless dedication to helping clients to achieve their goals. The firm is comprised of experienced legal professionals who work together as a team, combining their wealth of knowledge across a broad range of services and disciplines to best serve their clients.
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Impact Data Source
Economist
Since its inception, Impact DataSource has established itself as a leader in the world of economic consulting research and analysis. The company specializes in economic and fiscal impact analysis, with a focus on supporting economic development professionals and organizations. From its home base of Austin, TX, Impact DataSource has conducted over 2500 economic impact analysis of firms, projects and activities spanning all industry groups throughout the U.S., and has completed more than 100 EB-5 studies since 2011. This has helped numerous clients obtain hundreds of TEA certifications.
Project Management Advisor, Inc.
Construction Management
PMA is a national construction management firm with offices in Chicago, Los Angeles, San Diego, San Francisco and Orlando, boasting more than 20 years of experience. The company has cultivated an exceptional team of over 70 professionals with expertise in multiple disciplines to provide a 360-degree perspective on every assignment they undertake. Each project further hones PMA’s undeniable skills, which are strengthened by a breadth of practical experience in managing a broad range of ventures across numerous industries. This experience has created a significant knowledge base that allows the PMA team to consistently anticipate issues, understand potential impacts and provide proactive solutions.
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EB-5 PROGRAM OVERVIEW:
Each year, the United States makes 10,000 visas available for all investor immigrants. 5,000 of those visas are set aside specifically for those who apply under a pilot program involving the USCIS-designated “Regional Center,” such as a Gateway Secured Regional Center.
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Gateway Secured Regional Center is a California cooperation specializing in the development of commercial real estate properties under the Immigrant Investment Pilot Program of the U.S. Citizenship and Immigration Services (USCIS.) Gateway Secured Regional Center has been approved for development projects located in Southern California, specifically in Orange County, Los Angeles County, Riverside and San Bernadino County.
The investment must lead to the creation of at least 10 American jobs per investor. In return, the investor, his or her spouse, and any unmarried children under the age of 21 may become eligible to receive permanent U.S. Green Cards, allowing them to live and work anywhere in the United States.
EB-5 TERMS:
* Sixth & Serrano, LLC EB-5 Offering Amount: $50,000,000
* Subscription Fee: $500,000 for one Class B unit
* Administration Fee: $55,000
* Number of Investors: 100
* Total Job Creation: 1,300
* Terms: 5 years at 1% interest
* Total Project Costs: Approximately $106 million
GREEN CARD BENEFITS:
* Lower college tuition.
* Travel privileges to and from the U.S., without the need of a visa.
* Opportunity to become a U.S. citizen.
* Work authorization to get a job anywhere in the U.S.
* The ability to sponsor relatives to move to the U.S. (once your Green Card is granted.)
* Legal rights such as the right to own a house, cars and property, for which you can also secure funding.
* Social benefits including research grants, taxation benefits, insurance coverage, social security, state-sponsored education, research, retirement and health benefits.
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